Discover my services

who I work with

• coaches and online educators

• therapists and wellness professionals

• founders growing digital businesses

• entrepreneurs ready to build smarter backend systems

Clients typically come to me when they feel overwhelmed by the operational side of their business and need a trusted partner to bring structure and clarity behind the scenes.

A woman with brown hair, wearing a light green blazer and light blue jeans, sitting in a dark blue chair next to a pink rotary phone on a small table, with sunlight and shadows cast on her lap from window blinds.

Every business is different, which is why I don’t offer one-size-fits-all packages.

Instead, I work with clients through custom engagements and ongoing support, depending on the needs of their business.

Typical engagements include:

• backend system builds

• automation and workflow implementation

• ongoing operational support

• launch and marketing infrastructure

and more…

My Approach

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I provide backend systems, operations support, and marketing infrastructure to help online businesses run more smoothly and scale with confidence.

My work typically falls into three core areas:

How I Support My Clients

operations & business support

systems & workflow design

marketing & funnel infrastructure

systems & workflow design

Building the operational backbone of your business so everything runs efficiently behind the scenes.

Includes:

• CRM setup and organization

• Client onboarding workflows

• Automation and integrations

• Project management systems

• SOP documentation and internal processes

• Dashboard and reporting systems

operations & business support

Ongoing operational support to keep your business organized, consistent, and moving forward.

Includes:

• Project and task management

• Team coordination and communication

• Launch and campaign support

• Content workflow organization

• Backend maintenance and optimization

• Systems troubleshooting and updates

marketing & funnel infrastructure

Supporting the backend of your marketing so leads, clients, and launches flow seamlessly.

Includes:

• Email marketing systems

• Lead capture and nurture funnels

• Landing pages and opt-ins

• Sales funnel setup

• Automation sequences

• Website updates and marketing integrations

A woman sitting on an office chair in a well-lit room, smiling, with a laptop on a nearby desk.

Tools & Platforms

I regularly work inside the following platforms to build and manage systems for my clients:

Monday.com | Zapier | GoHighLevel | HoneyBook | HubSpot | Kajabi | ThriveCart | Squarespace | Canva | Slack | Google Workspace | Microsoft outlook | capcut | flodesk | buzz sprout | calendly | trello | jira | loom | circle | meta suites | and more…

Recent projects include:

• building CRM automation and lead tracking systems for a wellness clinic

• implementing Monday.com dashboards for a relationship coaching business

• creating marketing automation and nurture funnels for online educators

• designing Squarespace websites for therapy practices

for other virtual assistants

If you’re a virtual assistant looking to build better systems in your own business, check out my upcoming resource:

The Backend Blueprint

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Contact me

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